Exhibit in the other country without going.
Trade fairs put dozens of qualified counterparties in one room over three days. That is the cold-start problem solved — if someone credible is standing there, speaking the language, and following up afterwards.
The problem with exhibiting abroad
A trade fair in Moscow or Delhi is hard for a mid-sized company to justify: stand, build, flights, hotels, visas and a week of senior time, against a return nobody can forecast. So most companies never go — and never enter the market. The ones that do go often come back saying it did not work, usually because nobody followed up the leads.
The programme
Represented exhibitor
- Your products and literature on our stand
- Staffed in Russian and English
- Enquiries logged against you
- Written report and qualified leads
- You do not travel
Solo stand management
- Fair selection advisory
- Booking, design and build
- Utilities and sample logistics
- On-stand technical interpreting
- Ready when you land
Meetings programme
- Diary filled before arrival
- Buyers qualified in advance
- Interpreting through the meetings
- Often worth more than the stand
Delegations
- Trade missions in both directions
- Factory visit programmes
- Reverse buyer delegations
- Visa and travel support
- Group pavilions
Between the fairs
- Permanent sample display in both cities
- Localised catalogues
- Virtual representative office
- Ongoing lead follow-up
The leads were there. Nobody called them.
An exhibitor comes home with sixty business cards, a backlog of work, and no one whose job it is to chase them. Six weeks later the cards are cold. We follow up every card within ten days, qualify it, score it, and hand you back the ones worth your time. It is the least glamorous part of the service and reliably the most valuable.