India is a large market that will not let you in without a local channel.
India already buys US$ 40.81 billion of Russian goods a year, but almost all of that is crude oil, fertilisers and bulk commodities moving through established channels. For everything else — machinery, chemicals, timber, processed goods — you need Indian product approvals and a distributor who can actually service what you sell.
What usually goes wrong
India's buyer base is enormous and fragmented. Without a distributor holding territory and field engineers, equipment simply does not sell.
Many product categories require Indian certification and a registered local representative before they can be imported and sold. The process is document-heavy and slow to start alone.
Indian buyers will not purchase equipment they cannot get serviced or find spares for. The after-sales question decides the deal.
What we do for you
Market entry
- Market size and competing imports
- Landed cost modelling
- Regulatory feasibility check
- Entry strategy and pricing
Indian approvals
- Indian product certification
- Import licensing where applicable
- Packaged-goods labelling rules
- Authorised Indian Representative — we can be it
Your channel
- Distributor and agent search
- Distributor due diligence and site visits
- Appointment and contract negotiation
- Ongoing channel management
Operations
- Import customs coordination
- Spares and after-sales logistics
- Warehousing arrangements
- Freight and insurance
Presence
- Represented exhibitor at Indian fairs
- Indian trade delegation
- English and Hindi collateral
- Virtual representative office